203: Building Awareness: Creatively Branding and Marketing Your “Comply Ant” Program


Case Studies


Matthew L. Daniel, Corporate Senior Vice President, Legal Compliance & Deputy General Counsel, Charles River Laboratories, Inc.

John T. Dalton, Dir Corp Compliance, Charles River Laboratories Inc.

  • Identifying the need and building the case: Strategies for researching and garnering support for a compliance branding program.
  • Getting creative: The convergence of compliance, marketing and strategy.
  • Going live: Launching your brand and building on the momentum.

Print handouts


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